About Us

Twirl.store is an award winning social initiative to reduce fabric wastage and ensure women empowerment. Our vision is to make retail a sustainable circle beneficial to both society and environment.

Twirl.store collects unwanted clothing and fabrics, from individuals and organisations across India, giving them a new life. Our mission is to turn ‘waste to wonder’ while providing source of livelihood to rural women.

Twirl.store uses part of the collection as clothing to be distributed to those in need in slums and  far-flung villages. The rest of the material is upcycled as a fabric,to create an eco-friendly range of products like bags, accessories, gift items etc.

This entire process of upcycling fabrics is done by talented rural women.Infact, Twirl.store is an all-girls organisations where we continue to train and empower ladies from disadvantaged backgrounds.

“Twirl.store helps make Retail a sustainable circle while spreading smiles on the faces of many. We believe in the simple philosophy – together we can all Twirl to a better world.”

Sujata Chatterjee
Founder, Twirl.store

Twirl.store socio-impact story – as told by NDTV

UN SDGs supported :

5 – Gender Equality
8 – Good jobs &Economic Growth
10 – Reduced inequalities
12 – Responsible Consumption

30000 kg+

Clothes & essentials distributed


Awareness sessions, articles, etc.


Disadvantaged ladies empowered

“I love working with Twirl.store as I am constantly able to learn so many new skills. I am empowered to financially help my family aswell as take care of my personal needs. I really appreciate the support and opportunities that I get from the organisation.”

Madhumita Naskar
Twirl Girl


Clothes / fabricscollected toreduce wastage


Fabrics upcycled intoproducts

90,00,00,000 Ltrs

Water conservedtill date byupcycling

2250,000 Kg

Reduction in carbon footprint by upcycling

“Twirl essentially embodies impact economy to the fullest as they have a working model that generates both social and environmental value. We appreciate the creativity behind the initiative and their products, and we look forward to working together more in the future.”

Pauline Laravoire
CoFounder, Y-East;
Sustainability Director, Techno India Group.

Journey So Far

Since 2017, Twirl.store has received love and appreciation from celebrities, individuals and organisations across the world. The impact of Twirl.store has been positively highlighted by UN India, UN Women & UN ESCAP. Twirl.store has been named “Industry Disruptor” by DO School, Berlin and showcased on Green Edition Show by IET London.
Twirl.store has also been felicitated at Tata Social Enterprise Challenge 2019 and mentioned by IIM Calcutta & DST, Govt of India as one of the best ideas to transform India. For her work towards society and environment, Twirl.store founder has received Devi Award from hands of Mrs.Smriti Irani, Union Minister ; special felicitation from Mrs. Chandrima Bhattacharya MOS, Govt of WB, “Rising Women Entrepreneur ” from Indian Chamber of Commerce; “Swayam Sidha” from Eastern Chamber of Commerce; “Women on a Mission” from YourStory and many more recognitions. But our greatest achievement is the cycle of change we have initiated and the thousands of smiles we have spread in the rural communities.

We are delighted to be loved by so many across the world, Corporates, Celebrities and ofcourse, most importantly, you…

We are thrilled to be featured in

We are honoured to be part of

Twirl.store is proud to have worked with organisations across the country

Our Donation Drives

Special momments of some of our monthly Donation Drives. When you send your clothes to Twirl, it brings smiles on so many faces

Village in Shantiniketan

Village in Sunderbans

Shivmandir Street Children

Howrah Navjyot